We are all experiencing and embracing the Digital Change”. With the ongoing technology innovation there is simply no other way around it.
Our Digital Transformation Consulting helps companies adopt and implement digital technologies to create unique value proposition for customers and drive innovation and growth.
ORIGAA digital is a professional services firm that makes digital transformation for organizations easy, efficient and effective. We leverage a wide spectrum of digital technologies to help companies improve products and services, enhance customer experience, enter new markets, and increase revenues.
A coherent digital strategy requires a deep understanding of (i) People, (ii) Processes and (iii) Digital Technology landscape to create a roadmap for transforming processes and business models.
Digital technologies have drastically changed the way businesses operate and this “Digital Change” is the key to survival and growth for many Small & Medium enterprises. The proliferation of mobile devices and platforms (iOS, Android, Windows, advanced knowledge of consumer behavior powered by analytics (BI & Big Data) and emergence of Cloud has thrown up new opportunities as well as challenges to businesses.
Businesses are increasingly trying to provide a superior and seamless experience to their customers, and thus improving their bottom line. Companies are struggling to innovate and grow due to fragmented technology landscape, constant product evolution and changing consumer preferences.
In this process, our consultant’s help companies traverse the complex Digital Transformation Journey.
Responsive Website Development
Your site should perform on desktops, tablets and smartphones. We develop websites that work, and look great, across every platform.
Content Management System
The right CMS will make your website easy to manage and update. We work with numerous CMS’s, including: WebModulite, WordPress, Magento and Drupal.
WordPress lets you integrate your website and blog into one cohesive digital platform for all of your visitors to access your products, services, or industry insights.
Having a mobile-optimized site is more important than ever. Our mobile development team makes your business relevant to customers on-the-go.
Magento gives your ecommerce platform the creative control it needs in order to heighten your user experience while increasing conversions for your business.
Digital Strategy & Web Development Process
At ORIGAA Digital Strategy & Web development is a holistic process. Our digital touch points (websites, mobile apps, pos, shopping carts, web applications) don’t only look great, they also perform. From the start, we consider your business need, content availability and needs, information architecture, user-pathways and how to position and market your business to your audience and customers.
Every organization today has some sort of digital footprint. We want to understand what works and what doesn’t. We can set up tracking software on your website and review the data to come up with improvements to implement within the strategy for your next website.
We analyze your sales process and identify areas for customer growth and leverage these insights into calls-to-action and user-pathways. Our understanding of your business helps us build a digital presence that supports online growth.
Information Architecture & User-Experience
Our IA and UX teams provide the blueprint for your online business. We optimize your site structure, content and flow to make your website intuitive and easy to use. Website planning directly influences website design. Other channels to be used in the digital strategy such as email, sms, blogs, social media integration etc. are taken into account.
Digital Marketing Strategy & Design
Our Digital Strategy phase dictates the messaging (launch, awareness, rebrand, reinforce, recall, etc.) and content of your website, providing a creative framework that is conveyed throughout the interface design and supporting digital touch points across omni channel. Our websites are designed to be compelling and creative, setting the tone for your brand image.
We utilize cutting-edge, front-edge coding standards to ensure your website works quickly, reliably and across every platform. Our coding is compatible with mobile and tablet devices, and is optimized for search engine results.
Back-End CMS Develoment
Our back-end coding and Content Management System (CMS) configuration, development and maintenance makes managing and updating your site simple. We build on trustworthy platforms like Magento & WordPress that keep data secure for both you and your customers.
Before we take your digital assets and website and mobile apps live, we put our coding to the test with an iterative quality assurance process, covering potential exploits, workload balancing, and compatibility. Testing your website insures quality by finding and fixing bugs before the site goes live.
Future Optimization & Marketing
A website is a dynamic, fluid and organic platform which should grow with time; New pages should emerge and old one should be removed. It can always be tested and improved upon. We look for ways to keep your business relevant with ongoing design and content recommendations. After your website has launched, our online marketing team will execute a long-term strategy that will bring you qualified customers, grow lifetime customer loyalty, and insure a high return on investment by diligently monitoring available metrics.
Maintenance, SEO & SEM
Digital Assets need to be nurtured maintained. These are just like your showcase to the outside world. Just as one needs to maintain and keep fresh look in a retail showcase same principle applies here. The changes applied can be influenced by many factors such as technology, competition, season, trend, customer demand, user requirements, business needs and other such factors. We know that just a digital presence is not enough and out teams help you gain higher Search Engine Rankings (SEO) and assist in Search Engine (SEM) and Social Media Marketing (SMM).